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GoOrganic! Philippines

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From the Ground Up: Developing organic communities

Sustainable agriculture technologies and organic fertilizer production technologies was shared to at least 600 farmers in seven rice producing cities/municipalities across the country under the OFSP Phase 1. Partnerships were also forged among local government units, non-government organizations, local farmers’ organizations, DA units and the private sector for collective initiatives promoting sustainable agriculture at the local level.

Organic FIELDS SMS Hotline

Our Infotext (SMS) Hotline will provide instant answers to queries on organic farming and requests for materials. Through mobile messaging, we will inform farmers, LGUs, NGOs, POs, and other advocates about the latest activities, news, developments and other updates on organic agrixulture.

Go Organic! TV Show

The first season of Go Organic! TV was successfully aired in NBN Channel 4 and CLTV Channel 36 (for Central Luzon). Hosted by Ms. Angel Jacob. You can watch Go Organic! TV episodes in this website! Just hover on the Multimedia tab and click TV Program. Enjoy Watching!

Go Organic! Radio Show

28 Episodes of Go Organic! Radio was successfully aired on DZRB Radyo ng Bayan 738 khz. Hosted by Mr. Reggie Vizmanos. You can listen Go Organic! Radio episodes in this website! Just hover on the Multimedia tab and click Radio Program. Enjoy Listening!

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OFSP

Project Components

Q-IEC Campaign

OFSP Phase I: Quad Media Information, Education and Communications (Q-IEC) Campaign

Component Objectives

The Quad Media IEC campaign aims to (1) educate farmers and agricultural producers on organic farming and fertilizer production; (2) inform and solicit cooperation among local governments, citizens groups and even policy makers around the DA’s organic farming program; and, (3) raise awareness and effect behavioral changes on the general public on organic products.

IEC Materials

A comprehensive communication plan shall be developed to harmonize and calibrate the various initiatives and activities under this component. Activities around this component shall include production of various IEC materials utilizing quad-media approaches, which shall be directed to various clienteles. LGUs, NGOs, farmers groups, environmentalists, church, members of the academe, and personality endorsers shall be mobilized to play the crucial role as agents of information dissemination and promotion.

Informational and educational materials, particularly videos, briefers, brochures and posters shall be produced for nationwide awareness-raising initiatives to be disseminated to agricultural technologists and farmers groups and the general public.

Communications Campaign

Furthermore, a quad-media promotional and educational campaign shall also be launched aimed to make “organic” a household word. This shall highlight the various benefits of “going organic,” linking organic farming with issues related to environment, nutrition, farmer’s incomes and health, among others.

The following shall include the various activities under each type of medium:

National Weekly TV Talk Show

*Featuring discussions on sustainable agriculture; how-to’s on various farming methods and organic fertilizer production technologies; stories from the field stories from the field featuring farmers, LGUs, NGOs and other advocates; and phone-in or SMS interaction between talk show hosts/guests with the audience;

Provincial Weekly Radio Show

*Radio spots in the 10 provinces targeted by the project being patronized by farmers will be secured to reinforce the printed education and information materials and extension work. Link up with ATI’s “School on Air” project shall be made as additional venue for the media campaign. An OFSP jingle shall also be developed which will be aired in various stations. Regular media releases and interviews shall be fed to all other stations.

Print Features and Articles

*Newspaper media releases and briefings as well as Letters to the Editor (LTTE) shall also be utilized for the purposes of promotion and popularization of the program and organic farming in general.

Go Organic! Website

*A website shall be developed to further promote and popularize organic farming through the internet. IEC materials, stories from the field, coverage of program activities shall serve as its main contents. The website shall be linked with the Department of Agriculture’s main website.

SMS or Text-Messaging

*An aggressive text messaging campaign will be launched aimed to inform farmers, LGUs, NGOs, POs, and other advocates about the latest activities and program updates. An SMS hotline will be created for queries and requests for IEC materials, which will form part of contact details for the project. The SMS campaign shall likewise be linked up with the interventions in TV, radio, print and internet.

Media Events To further amplify the popularization of the DA’s organic program special events with media participation shall be organized throughout the project duration. This includes field visits, the organic fair and media conferences.